Website

The Ultimate guide to Building an Effective Gym Website

Starting and running your own gym or professional fitness facility can be a very rewarding experience-both physically and mentally. However, in order to make your business thrive, you'll need to put in a lot of work, both in the gym and online. This step by step guide will teach you everything you need to know about building a website for your fitness services, from choosing the right website building platform to setting up payment processing.  Let's get started!

How to choose a website domain name

When it comes to choosing a domain name for your gym website, you'll want to keep a few things in mind. First and foremost, your custom domain should be easy to remember and spell. You also want to make sure that it accurately represents your business. For example an awesome domain name for a boxing gym website might be something like “jacksboxing.com" whereas a good domain name for a fitness center might be “jacksgym.com”. 

GoDaddy domain availability checker

On top of all this, it's also a good idea to make sure that no one else is using your desired domain name. You can search for available names on sites like GoDaddy and Namecheap. If the name you'd like isnt available try adjusting your domain extension (from ".com" to ".io"  for example)

Choosing the best platform for building your gym website

When it comes to choosing the right platform for building your website, there are a few things you'll need to consider. First, think about the type of website you want to create. If you're just starting out, you may want to choose a platform that's easy to use and doesn't require a lot of technical knowledge.

Another thing to consider is your budget. Some platforms are free to use, while others with premium plans charge a monthly fee. If you're on a tight budget, you may want to choose a platform that doesn't have any recurring fees for a more affordable cost. Finally, think about the features you need. Does your website need to accept online payments? Do you want it to have a blog? These are all things you should think about before choosing your platform.

If you're looking for an easy way to set up your first website, Webflow is the good option with over 2 million users worldwide. What makes it so great for beginners is that you can create a website without touching any code. That means you don't need to know how to run a server or build your own site from scratch. This process is made ven easier with their easy to use templates (see image below) that are fully customizable to your business,

webflow's website builder templates for fitness businesses

The next platform we'll be talking about is Wix . This site allows you to create a professional-looking online store without any coding experience. With over 80 million users worldwide, Wix is one of the most popular website building platforms in use today.

The great thing about Wix is that it's 100% free to use. There's no fee for creating an account and you can build a commercial website without ever paying a single cent. The only thing you'll need to pay for is your domain name, which is usually around $10 per year.

Wix also has some really useful business features, like website templates, online store creation, blogging tools, and customer support . You can also pay to use additional features that aren't included in the free plan, such as more storage space or offline access for your site. If you're looking for a website builder that's easy to use and doesn't cost a cent, you can't go wrong with Wix .

wix online store tools
Image Source: https://kinsta.com/blog/wix-vs-wordpress/

Another great option for building your own website is Shopify . With over 70,000 different businesses using the platform worldwide, it's one of the most popular online store builders in existence. In fact, Shopify powers some of the biggest online stores out there, like Tesla Motors and Red Bull. The great thing about Shopify is that it gives you access to powerful marketing tools. You can use these tools to grow your potential customers. That means you'll be able to increase your revenue over time by creating email campaigns through their email marketing software and offering additional products around health & wellness. If you're serious about running a successful gym business , you'll want to make sure your site is equipped with the right tools.

One of the biggest things that sets Shopify apart from its competitors is its really smooth checkout process . It's easy for potential clients to find what they want without getting distracted by other links on your site. That makes them more likely to convert into sales, which is great for your business.

If you're looking for an affordable and simple website builder that was made with gym owners in mind check out Joyn! Our platform is tailored specifically for business owners in the fitness industry, after speaking to other fitness centre managers and their clients. We've also studied 100s of websites across the web to find what works and what doesn't. This means that you can benefit from tailored tools and support, as well as a platform that resonates most with your target audience. If you're interested in learning more, get in touch - we would be glad to help!

That's pretty much everything you need to know about the different fitness business website building platforms out there.

How to make your gym website search engine friendly (SEO)

Once you have a platform and a domain, it's time to make sure that people can find your site. The best way to do this is through Search Engine Optimization (SEO). We want to make sure that when someone searches Fitness Services their search bar, your gym shows up on top.  There are two types of SEO that you will want to focus on: off-site and on-site.

Top ranking sites for fitness centres

Off-Site SEO

In order for potential clients to find your website you'll need to be at the top of their search engine rankings. In order to do this, you'll want to make sure that others are sharing and linking back to your site. This can be done by guest blogging on related sites (and having those sites link back to you), sharing your content on social media , and encouraging others to share it as well.

On-Site SEO  (on page)

This is the type of SEO practice that you will need to pay more attention to once your site is up and running. It involves making sure that all the pages of your website are crawlable and indexable by search engines.

What you need to make your gym website mobile-friendly

Making your gym website mobile-friendly is essential for two reasons: first, because an increasing number of people are using their phones and tablets to browse the internet, and second, because Google now penalizes websites that aren't mobile-friendly. In this section, we'll show you how to make your site responsive so that it looks great on any device.

importance of making your gym website mobile friendly

The first step is to choose a platform that is responsive (see website builders above!) Next, you'll need to fill your site with content. You can do this by writing articles or blogging, but for now, let's focus on the design. First, you should ensure that your header is mobile-friendly. Typically, header images are too big to fit on smaller devices nicely. To fix this problem, upload a new version of your image that's 1024 pixels wide, and make sure not to include any text in the image. Then, set this new image as the background for your header area.

There are a few ways to make your website menu bar mobile friendly on Webflow. One way is to use a responsive menu plugin, such as the one that comes with Webflow. Another way is to create a separate mobile menu using a hamburger icon. To create a responsive menu, go to the main page of your website and click on the hamburger icon in the top left corner. This will open up the responsive menu plugin. From here, you can use the plugin to create different menus for different devices. For example, you can create a separate menu for desktop computers, tablets, and smartphones. You can also specify which devices you want the menu to be displayed on.

The last step is to optimize your website's speed so that it loads quickly on mobile devices. By default, Webflow is fast  but  if you are looking for ways to adjust the loading speed you can try 

1) Size of images: use high quality photos that are at least 1920x1080px in size and compress them with JPEGmini or Photoshop so they don't take up too much bandwidth when loading. 

2) Reduce page load time by reducing the number of plugins being used on each page- this will mean fewer requests for external resources which could slow down your site if it’s hosted on shared hosting. 

After you've set up your new site, our next section will show you how to sell memberships.

Choosing a payment processing platform that makes it easy for clients to pay online

When it comes to setting up payment processing for your gym website, there are a few different options to choose from. Probably the two most popular choices are Stripe and PayPal. Let's take a look at how each of these services work:

How online payment processing works
Image Source: https://www.rapyd.net/blog/online-payment-processing/

Stripe is a payment processing company that allows businesses to accept payments online. It is very easy to set up, and you can start accepting payments immediately. Additionally, Stripe charges very low transaction fees, making it a popular choice for small businesses.

PayPal is another popular payment processing option. It is slightly more complicated to set up than Stripe, but it offers a wider range of features and options. PayPal also charges slightly higher transaction fees than Stripe. However, all of your customers will already have a PayPal account, making it easy for them to pay.

Of course, there are other payment processing options out there as well. If you would like to use a payment service that is not listed here, feel free to contact us and we will be happy to advise you further on the subject.

So, now that we have talked about payment processing and website platforms, let's get started with how to actually build an effective gym website.

How to promote your website using social media

There are a number of ways to promote your gym website on social media. One of the most effective is to create social media profiles for your business and populate them with engaging content. You can also run social media ads, which will help you reach a larger audience. Additionally, make sure to use hashtags related to fitness, health & wellness when posting content on social media-this will help you reach people who are interested in those topics.

social media marketing can help drive traffic to your gym website

In addition to social media, you can also use pay-per-click marketing, which is advertising your website on search engines. This form of marketing will help you generate more traffic and leads at relatively low costs compared to traditional forms of online promotion.

Finally, don't forget about Reddit! There are several communities related to fitness that might be interested in your content. Sharing your articles on Reddit can help you get more exposure and drive new traffic to your website.

reddit fitness community that can benefit from your gym website

As mentioned before, having a gym business website is mandatory if you want to market your services online. There are many different ways to make money off of an ecommerce gym website-you can sell memberships, fitness equipment, personal training sessions, etc.

As you can see, building an effective gym website requires a lot of time and effort. But if you put in the work now, you'll be able to reap the rewards later on!

Bonus Tips

There are a few other things that you'll need to do in order to get started with running a successful business online. First, you'll need to create a logo and branding for your business. This will help people remember who you are and what you offer. Additionally, make sure to set up an email address for your business and create a professional website. These are both important for establishing yourself as a credible source of information.

After you've built your site, it's also key to keep track of your analytics. This will help you measure the success of your marketing campaigns and make changes as needed.

Google analytics can help you understand and improve your website reach

Finally, always be sure to respond to customer inquiries and complaints in a timely manner. Building customer loyalty is key to the success of any business! With that in mind it's also a great idea to collect customer testimonials. When new visitors see customer reviews they can trust that you deliver a hight quality customer experience.

Remember that running an online business takes time. Building a gym website is just the first step-after that, you will have to put in work in order to get results. However, if you are willing to put in the effort now, everything else should fall into place later on.

So there you have it! In this blog post, we’ve covered everything you need to know about building a website for your gym. With the help of our ultimate guide and accompanying resources, you should be well on your way to creating a successful online presence for your new business venture. If there are any questions that weren't answered in this article or if you're looking for more information, feel free to reach out via email or phone anytime! We look forward to working with you soon.

 



More from Joyn

Website
January 30, 2022

Alvie Kamal

The Ultimate guide to Building an Effective Gym Website

Starting and running your own gym or professional fitness facility can be a very rewarding experience-both physically and mentally. However, in order to make your business thrive, you'll need to put in a lot of work, both in the gym and online. This step by step guide will teach you everything you need to know about building a website for your fitness services, from choosing the right website building platform to setting up payment processing.  Let's get started!

How to choose a website domain name

When it comes to choosing a domain name for your gym website, you'll want to keep a few things in mind. First and foremost, your custom domain should be easy to remember and spell. You also want to make sure that it accurately represents your business. For example an awesome domain name for a boxing gym website might be something like “jacksboxing.com" whereas a good domain name for a fitness center might be “jacksgym.com”. 

GoDaddy domain availability checker

On top of all this, it's also a good idea to make sure that no one else is using your desired domain name. You can search for available names on sites like GoDaddy and Namecheap. If the name you'd like isnt available try adjusting your domain extension (from ".com" to ".io"  for example)

Choosing the best platform for building your gym website

When it comes to choosing the right platform for building your website, there are a few things you'll need to consider. First, think about the type of website you want to create. If you're just starting out, you may want to choose a platform that's easy to use and doesn't require a lot of technical knowledge.

Another thing to consider is your budget. Some platforms are free to use, while others with premium plans charge a monthly fee. If you're on a tight budget, you may want to choose a platform that doesn't have any recurring fees for a more affordable cost. Finally, think about the features you need. Does your website need to accept online payments? Do you want it to have a blog? These are all things you should think about before choosing your platform.

If you're looking for an easy way to set up your first website, Webflow is the good option with over 2 million users worldwide. What makes it so great for beginners is that you can create a website without touching any code. That means you don't need to know how to run a server or build your own site from scratch. This process is made ven easier with their easy to use templates (see image below) that are fully customizable to your business,

webflow's website builder templates for fitness businesses

The next platform we'll be talking about is Wix . This site allows you to create a professional-looking online store without any coding experience. With over 80 million users worldwide, Wix is one of the most popular website building platforms in use today.

The great thing about Wix is that it's 100% free to use. There's no fee for creating an account and you can build a commercial website without ever paying a single cent. The only thing you'll need to pay for is your domain name, which is usually around $10 per year.

Wix also has some really useful business features, like website templates, online store creation, blogging tools, and customer support . You can also pay to use additional features that aren't included in the free plan, such as more storage space or offline access for your site. If you're looking for a website builder that's easy to use and doesn't cost a cent, you can't go wrong with Wix .

wix online store tools
Image Source: https://kinsta.com/blog/wix-vs-wordpress/

Another great option for building your own website is Shopify . With over 70,000 different businesses using the platform worldwide, it's one of the most popular online store builders in existence. In fact, Shopify powers some of the biggest online stores out there, like Tesla Motors and Red Bull. The great thing about Shopify is that it gives you access to powerful marketing tools. You can use these tools to grow your potential customers. That means you'll be able to increase your revenue over time by creating email campaigns through their email marketing software and offering additional products around health & wellness. If you're serious about running a successful gym business , you'll want to make sure your site is equipped with the right tools.

One of the biggest things that sets Shopify apart from its competitors is its really smooth checkout process . It's easy for potential clients to find what they want without getting distracted by other links on your site. That makes them more likely to convert into sales, which is great for your business.

If you're looking for an affordable and simple website builder that was made with gym owners in mind check out Joyn! Our platform is tailored specifically for business owners in the fitness industry, after speaking to other fitness centre managers and their clients. We've also studied 100s of websites across the web to find what works and what doesn't. This means that you can benefit from tailored tools and support, as well as a platform that resonates most with your target audience. If you're interested in learning more, get in touch - we would be glad to help!

That's pretty much everything you need to know about the different fitness business website building platforms out there.

How to make your gym website search engine friendly (SEO)

Once you have a platform and a domain, it's time to make sure that people can find your site. The best way to do this is through Search Engine Optimization (SEO). We want to make sure that when someone searches Fitness Services their search bar, your gym shows up on top.  There are two types of SEO that you will want to focus on: off-site and on-site.

Top ranking sites for fitness centres

Off-Site SEO

In order for potential clients to find your website you'll need to be at the top of their search engine rankings. In order to do this, you'll want to make sure that others are sharing and linking back to your site. This can be done by guest blogging on related sites (and having those sites link back to you), sharing your content on social media , and encouraging others to share it as well.

On-Site SEO  (on page)

This is the type of SEO practice that you will need to pay more attention to once your site is up and running. It involves making sure that all the pages of your website are crawlable and indexable by search engines.

What you need to make your gym website mobile-friendly

Making your gym website mobile-friendly is essential for two reasons: first, because an increasing number of people are using their phones and tablets to browse the internet, and second, because Google now penalizes websites that aren't mobile-friendly. In this section, we'll show you how to make your site responsive so that it looks great on any device.

importance of making your gym website mobile friendly

The first step is to choose a platform that is responsive (see website builders above!) Next, you'll need to fill your site with content. You can do this by writing articles or blogging, but for now, let's focus on the design. First, you should ensure that your header is mobile-friendly. Typically, header images are too big to fit on smaller devices nicely. To fix this problem, upload a new version of your image that's 1024 pixels wide, and make sure not to include any text in the image. Then, set this new image as the background for your header area.

There are a few ways to make your website menu bar mobile friendly on Webflow. One way is to use a responsive menu plugin, such as the one that comes with Webflow. Another way is to create a separate mobile menu using a hamburger icon. To create a responsive menu, go to the main page of your website and click on the hamburger icon in the top left corner. This will open up the responsive menu plugin. From here, you can use the plugin to create different menus for different devices. For example, you can create a separate menu for desktop computers, tablets, and smartphones. You can also specify which devices you want the menu to be displayed on.

The last step is to optimize your website's speed so that it loads quickly on mobile devices. By default, Webflow is fast  but  if you are looking for ways to adjust the loading speed you can try 

1) Size of images: use high quality photos that are at least 1920x1080px in size and compress them with JPEGmini or Photoshop so they don't take up too much bandwidth when loading. 

2) Reduce page load time by reducing the number of plugins being used on each page- this will mean fewer requests for external resources which could slow down your site if it’s hosted on shared hosting. 

After you've set up your new site, our next section will show you how to sell memberships.

Choosing a payment processing platform that makes it easy for clients to pay online

When it comes to setting up payment processing for your gym website, there are a few different options to choose from. Probably the two most popular choices are Stripe and PayPal. Let's take a look at how each of these services work:

How online payment processing works
Image Source: https://www.rapyd.net/blog/online-payment-processing/

Stripe is a payment processing company that allows businesses to accept payments online. It is very easy to set up, and you can start accepting payments immediately. Additionally, Stripe charges very low transaction fees, making it a popular choice for small businesses.

PayPal is another popular payment processing option. It is slightly more complicated to set up than Stripe, but it offers a wider range of features and options. PayPal also charges slightly higher transaction fees than Stripe. However, all of your customers will already have a PayPal account, making it easy for them to pay.

Of course, there are other payment processing options out there as well. If you would like to use a payment service that is not listed here, feel free to contact us and we will be happy to advise you further on the subject.

So, now that we have talked about payment processing and website platforms, let's get started with how to actually build an effective gym website.

How to promote your website using social media

There are a number of ways to promote your gym website on social media. One of the most effective is to create social media profiles for your business and populate them with engaging content. You can also run social media ads, which will help you reach a larger audience. Additionally, make sure to use hashtags related to fitness, health & wellness when posting content on social media-this will help you reach people who are interested in those topics.

social media marketing can help drive traffic to your gym website

In addition to social media, you can also use pay-per-click marketing, which is advertising your website on search engines. This form of marketing will help you generate more traffic and leads at relatively low costs compared to traditional forms of online promotion.

Finally, don't forget about Reddit! There are several communities related to fitness that might be interested in your content. Sharing your articles on Reddit can help you get more exposure and drive new traffic to your website.

reddit fitness community that can benefit from your gym website

As mentioned before, having a gym business website is mandatory if you want to market your services online. There are many different ways to make money off of an ecommerce gym website-you can sell memberships, fitness equipment, personal training sessions, etc.

As you can see, building an effective gym website requires a lot of time and effort. But if you put in the work now, you'll be able to reap the rewards later on!

Bonus Tips

There are a few other things that you'll need to do in order to get started with running a successful business online. First, you'll need to create a logo and branding for your business. This will help people remember who you are and what you offer. Additionally, make sure to set up an email address for your business and create a professional website. These are both important for establishing yourself as a credible source of information.

After you've built your site, it's also key to keep track of your analytics. This will help you measure the success of your marketing campaigns and make changes as needed.

Google analytics can help you understand and improve your website reach

Finally, always be sure to respond to customer inquiries and complaints in a timely manner. Building customer loyalty is key to the success of any business! With that in mind it's also a great idea to collect customer testimonials. When new visitors see customer reviews they can trust that you deliver a hight quality customer experience.

Remember that running an online business takes time. Building a gym website is just the first step-after that, you will have to put in work in order to get results. However, if you are willing to put in the effort now, everything else should fall into place later on.

So there you have it! In this blog post, we’ve covered everything you need to know about building a website for your gym. With the help of our ultimate guide and accompanying resources, you should be well on your way to creating a successful online presence for your new business venture. If there are any questions that weren't answered in this article or if you're looking for more information, feel free to reach out via email or phone anytime! We look forward to working with you soon.

 



More from Joyn