Revenue Boosting Events for Your Fitness Studio
Hosting events at your studio is a great way to increase revenue during low seasons. Events bring awareness to your business and re-engage existing members. So what kind of events could you host? Here’s a list that will keep clients coming through your doors year round.
Holding birthday parties at your space provides an opportunity to engage with your community. Holding a class tailored to the customer's skill level can provide a fun experience for the celebrator and their friends. Making a good impression leads to attendees booking future parties with your business or joining as a member at your studio.
2. Charity events
Hosting charity events at discounted rates can help you grow your athletic community, build your brand image, AND make an impact! What’s fantastic about these events is that they are usually advertised by the charity event organizers, taking the marketing off your hands. This is also a great time to showcase your products and services so attendees can come back during regularly scheduled classes and sign up to become members.
5. Free Classes
Hosting free classes gives prospective members an idea of the environment in your fitness studio. Making sure you have an enthusiastic and helpful instructor for this class and engaging with clients before and after the session shows them how much you care about your customers and why they should become a regular one!
3. Viewing Party
Is there a popular fitness event coming up? Use it as an opportunity to host a viewing party! Remember your studio is a great space for more than one kind of service. Rent a projector and cater some healthy snacks to make your party an event to remember. This is also a chance for attendees to check out your space and sample some of the fitness products you may be offering.
4. Wellness Fair
As a dedicated fitness studio, you know that wellness goes beyond exercise. Hosting a wellness fair in partnership with local health food and product businesses is a great way to build your fitness community further. You can showcase your products and classes as well, offering great deals to get fair attendees inspired to try out your services and visit your studio even when you aren’t hosting an event!
Bonus Tip: Practice smart marketing!
By tracking your engagement and knowing when most interested clients are free, you can maximize the amount of people attending your events. Learn How