4 Key Benefits of Hosting Student Events at your Sports Facility
Student groups at high schools and universities are always looking for new ways to engage their members, often through sports and activities like the ones you offer. By teaming up with these groups you can gain a community partner that brings in a unique set of benefits. Offering student group deals can be a great investment in your facilities growth, here's how:
1. Get new clients
Did you know over 50% of all students in Canada play sports regularly?
Students attending sports events are the kind of people looking for any opportunity to get active. Whether they are competitive varsity athletes, play for fun during intramural, or are looking for new ways to stay healthy, they are a key part of your client demographic. By offering student deals or engaging them in other upcoming events through tools like Joyn app you can convert these attendees into members at your facility.
Tip: Offer discounts to students that sign up for your email list or like your facebook page to increase online engagement too!
2. Save time on advertising
Hosting normal events means a lot of advertising. When you partner with a student group they’ll do the advertising for you! From selling tickets on campus to spreading awareness online, these groups will increase your exposure amongst their student body as well as their families and friends. If you build a long term partnership you can expect to gain new clients every year as new students enter schools.
3. Upsell your other services
Do you offer other kinds of spaces and classes? What about merchandise or health foods? Introducing student groups to your other products or services at the event by offering deals and memberships can capture more new customers. Leaders of the student groups may advertise these deals for you as well as a part of your partnership agreement!
4. Help a good cause
Helping student groups is a great way to contribute to youth wellbeing in your community. This helps develop your brand image, encouraging more community members to get involved with your initiative.